65% of Gen Z gamers play video games for more than 3 hours every day, and 72% feel they can express their true selves online.
These numbers and more come from the ZBD Gamer Study, which is based on a survey of 2,000 Gen Z gamers in the United States. The survey also showed that 34% feel that online games are too harmful, while 57% prefer to play casual mobile games.
When it comes to in-game ads, 43% think ads negatively impact the gaming experience, while 50% don't care if ads appear in free games. On the other hand, a surprising 74% said they don't mind ads if they are paid Bitcoin in exchange for their time.
play time and expenses
65% already play games for more than three hours every day, and ZBD's research also revealed that 53% spend more than $20 on games each month. Additionally, 54% have gaming subscriptions, comparable to music (65%) and video/movie subscriptions (71%).
Additionally, 70% engage in side hustles for income, such as social media content creation (29%), streaming (15%), and podcasting (7%), and 81% of Gen Z gamers play video. have either played or expressed an interest in playing. Games based entirely on non-gaming brands, such as Roblox's Nikeland.
Ben Cousins, Chief Strategy Officer at ZBD, said: “Gen Z is the first generation to grow up as digital natives, which means there is a clear difference from previous generations. Understanding how to communicate and engage with the integrated generation is essential, and above all requires authenticity and fairness.”
ZBD's full report can be accessed here.
