Apple's AI tools are powered by in-house server chips that will allow the iPhone maker to improve security and privacy with the release of iOS 18. Apple is said to be introducing his Mac-grade chips into its data centers in preparation for a fall launch alongside iOS 18.New report by bloomberg.
A new iOS 18 move codenamed ACDC (Apple Chips in Data Centers) allows iPhone makers to use on-device and cloud approaches to deliver AI capabilities that make AI powerful, yet secure and private. It will be.
Apple planned this transition three years ago, but plans were accelerated in line with the iOS 18 schedule following various AI announcements, including OpenAI's ChatGPT, the report said.
Apple announced the M4 chip at its iPad event earlier this week, which includes an upgrade to something called Neural Engine that enables powerful AI capabilities. Apple CEO Tim Cook called it “an incredibly powerful chip for AI.”
Earlier this week, wall street journal I wrote about how Apple's inclusion of chips in its servers could give the iPhone maker a chance to “get an edge in the AI arms race.”
Investors certainly like the idea. Apple enjoyed a session high of $184.59 in subsequent New York trading. bloomberg Details were reported.
Apple's AI strategy for iOS 18 and later
On-device AI is Apple's preferred strategy because it enables the privacy and security that differentiates the iPhone maker from rival Google's Android. bloomberg We recently reported that Apple is developing its own large-scale language model (LLM) to power the device-generated AI capabilities of the iPhone 16 series.
bloomberg Apple commentator Mark Gurman said in the PowerOn newsletter that while Apple's technology may not be better than rivals' technologies, the way it's implemented “still has the potential to be transformative.” ” he wrote.
Apple also acquired DarwinAI, an AI startup that has developed technology to make AI systems smaller and faster, which could benefit Apple's on-device strategy.
Last week, Apple CEO Tim Cook said during an earnings call that the iPhone maker has “differentiating advantages in this new era, including Apple's unique combination of seamless integration of hardware, software, and services. '' he said he believed.
The company also appears to be in talks with Google and OpenAI to provide other AI capabilities from outside companies.
iOS 18 AI features coming soon
Apple's iOS 18 update was announced at June's Worldwide Developers Conference and is expected to be released this fall. So far, it has been revealed that iOS 18 will include multiple AI-enabled features, including Safari Web Eraser (essentially an ad-blocking tool). The new iPhone software also includes AI enhancements to apps like Siri and Apple Music.
There's no doubt about that. iOS 18 is a big update for his iPhone, bringing powerful AI features along with the security and privacy that users are accustomed to.