Internova Travel Group, one of the world's largest travel services companies, announced the results of its recent research, the 2024 Internova Index: North American Business Traveler Insights report. This report shows that the industry recognizes the strong demand for business travel. . The study gathered insights from millions of travel reservations and a comprehensive survey of business travelers in the U.S. and Canada.
According to the report, 85% of business travelers expect to travel the same amount or more often in 2024 compared to 2023. In particular, we find that approximately 30% of respondents participate in “leisure” travel, which combines business travel with leisure and activities.
Meanwhile, the average daily room rate (ADR) for hotel reservations by U.S. business travelers increased by approximately 5% from 2022 to 2023. Additionally, travel agents have proven increasingly essential in booking business travel since the end of the COVID-19 pandemic. .
The North American Business Traveler Insights report is a specialized edition of the Internova Index: North American Traveler Insights series, with a particular focus on corporate travel trends. The first edition of this annual report is based on extensive data analysis of travel bookings in North America and a consumer survey of approximately 3,000 travelers.
The study divided business travelers into three categories. Travel warrior who travels frequently in sales and customer-facing roles. An occasional traveler whose role involves minimal travel.
Business travelers or business travelers walking through the airport. (Photo credit: Adobe Stock/Rawpixel.com)
“Our latest Internova Index report provides a carefully researched and hopeful outlook for business travel in 2024,” said JD O’Hara, CEO of Internova Travel Group. . “It’s clear that our business travel customers appreciate the critical support we provided during and after the pandemic, and we remain committed to providing the same high level of professional service wherever work takes us. More and more customers are trusting us.”
From 2022 to 2023, the total number of trips per business traveler increased by 3%, with Road Warriors seeing the most significant increase, with domestic trips increasing by 30%. Additionally, 30% of all business travelers expect to take more business trips in 2024 compared to the previous year. Overall, 30% of all business travelers said they expected to travel more in 2024 than last year.
Since 2019, there has been a noticeable increase in the use of travel advisors to book business trips. This trend continues to grow and is likely influenced by the challenges and disruptions associated with travel planning during and immediately after the pandemic. People who are especially stuck at home are 15% more likely to use a travel management company this year than they were in 2019, whether it's an online tool or a human advisor.
The 2024 Internova Index: North American Business Traveler Insights report was developed by Internova Analytics and Consulting, which leverages proprietary data sources and expertise, as well as a dedicated project delivery team, to provide valuable industry insights. To do. Internova Analytics and Consulting provides customized collaboration to help travel industry participants adapt to emerging trends and tackle their most pressing obstacles.
“Over the last year, our team of analysts, consultants and travel experts have used proprietary data to develop insights into prevailing travel trends,” said Henry Gilroy, senior vice president of strategic development at Internova Travel Group. We have launched the first Internova Index to focus on “We are excited to expand further into the enterprise space and demonstrate to our partners that we can support their analytics needs across all segments of the market.”
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