SAN FRANCISCO, May 9, 2024 (Globe Newswire) — Highwire PR, an influential communications and marketing partner to global technology and healthcare companies, today announced that Providing new services We help companies communicate about cybersecurity issues. To prepare for, monitor, and manage cybersecurity issues, this new crisis communication service provides businesses with a full range of support, including:
- Cyber incident communication assessment and preparation
- Developing a cyber-specific crisis communication strategy
- Analytics dashboard to track emerging and urgent cybersecurity issues and inform recommendations
- Communication management and support in the event of a cyber incident
Today, all businesses must be prepared to deal with cyber issues, from cyberattacks that disrupt online services and compromise customer data, to breaches and exposed vulnerabilities. AI is exponentially increasing the volume and pace of cyber incidents; SEC Rules for Disclosure of Cyber Incidents The time frame that companies have to communicate has shortened. A company's reputation depends on its ability to establish and maintain trust before, during, and after an incident occurs. Therefore, organizations need to focus on a proactive communications plan as much as their technical defenses.
“With decades of experience representing top cybersecurity companies and navigating all types of crises, our team has proven to be a leader in the technical nuances of cybersecurity, the rapidly evolving threat landscape, and the growing threat landscape. “We understand the compliance requirements that come with it,” said Carol Caluba, Principal at Highwire. “We know that cyber issues require an expert response. Highwire’s new service brings unparalleled cybersecurity expertise with advanced analytics and cyber-specific playbooks for monitoring. and ensure the best opportunity to improve reputational resilience.”
Highwire has consistently supported clients through corporate and technology crises, all forms of transformation and capital events. Cybersecurity issues are distinguished by their frequency, rapid change, complex compliance environment, and potentially disastrous impact on brands. Cybersecurity is also a topic of great importance and interest to everyone from boards of directors and investors to consumers, so clear, timely, and nuanced communication can have a huge impact on establishing trust and preventing problem escalation. may give.
This new service brings together Highwire's enterprise and cybersecurity teams to help all businesses manage all of their inevitable cybersecurity issues. Designed to complement a complete crisis plan, Highwire's new service begins with a holistic assessment of your company's readiness and review of your current crisis communications plan. Highwire can also build a complete plan if one does not exist or is not up to date.
Highwire is then designed to address the full range of cyber-specific issues, from disclosure of vulnerabilities via SEC-compliant communities or 8K to complete navigation of potential attacks and service disruptions. Create a cyber-specific playbook. Advanced analytical monitoring systems are set up for each client in parallel with overall cyber issue monitoring. Highwire alerts clients when suspicious conversations occur on forums, media, social media, Reddit, or other digital platforms. Each month, Highwire provides an overview of the month's cyber issues, with recommendations specific to each client.
Finally, the Highwire team is available to assist with any issues as needed. Our team, along with our strong network of general counsel, cyber insurers, and call center response platforms, are ideally positioned to provide the kind of guidance and support that boards and general counsel need. Clients who receive continuous monitoring on an ongoing basis receive discounts on billable rates for crisis communications.
For more information about this service, please visit: https://www.highwirepr.com/services/cyber-issues-readiness
About high wire
Highwire is a comprehensive strategic communications and digital marketing partner designed for category leaders in technology and healthcare. With roots in journalism and Silicon Valley, Highwire sets the standard for high-impact communications and marketing that translates reputation into revenue. Highwire's fully integrated programs leverage digital and social media channels, media relations, editorial and creative services to advance your business. Highwire's customer portfolio includes leaders in enterprise and B2B technology, AI, cybersecurity, energy and financial services. In the healthcare space, clients range from his MedTech, diagnostics, primary care, behavioral health, and remote care platforms. For more information, please visit www.highwirepr.com.
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Natalie Pacini
Natalie (at) highwirepr.com
