Pinterest releases its annual travel report, highlighting destinations, activities, and other travel-related terms (including aesthetics) with the largest year-over-year increases in searches (February-March 2024 and 2023) comparison with the same period of the year).
You may be wondering, “What does travel have to do with jewelry?” That's a fair question. There is no mention of gemstones anywhere in the report. However, we can know the consumer's mood and desires, and from that we can infer what kind of accessories the consumer would like to make.
For example, the report shows that travelers are in a calmer mood, with big cities and party-heavy beaches no longer top of their searches. Contributors who rely on the platform to complete their travel plans seem to prefer quieter, more intimate trips where digital detox is prioritized over Instagram-worthy photos (though some jaw-dropping views make it onto the list). (This does not mean it is not included.)
“Wellness travel will become mainstream in 2024. As the hustle and bustle of daily life wears on, travelers seek digital detox and solace in serene landscapes and rejuvenating experiences,” the report says. is written. “Say goodbye to crowded cities and hello to secluded places that promise tranquility and self-discovery. Adventure travel for adrenaline seekers, mystical places that add thrills and surprises, and nature travel are all on the rise There is a trend.”
Search terms that have seen significant increases this year include “luxury safari lodges,” “climbing,” and “adventure camping,” with pinners showing interest in destinations like Tanzania (related to the industry) and the Philippines.
What Pinterest calls the “quiet living trend” includes interest in Okinawa, Japan and the British countryside as travel destinations, as well as “travel diary pages,” “healthy retreat aesthetics,” and “village vibes.” Searches are on the rise. .
Posters also seem to prefer locations with a mystical feel, with “haunted places,” “ancient cities,” and “lost places” all being notable search terms, including Machu Picchu in Peru and Scotland. It is said that interest in Edinburgh has increased. .
So what can we take away from this report when it comes to jewelry? The data isn't exactly a “jewelry statement.” I feel like sentimental jewelry, and perhaps symbols of good luck, would be more appropriate. I think someone who hikes dangerous trails or visits haunted places might find an amulet or two useful, as he's a low-maintenance, safe-to-wear amulet. The years of the pandemic have seen a huge surge in talismanic jewelry, and this year's clear travel trends look to further strengthen that surge. Sentimental jewelry is here to stay.
Is there a place for statement earrings or a gorgeously sparkling tennis necklace? The growing popularity of search terms like 'Santorini party' and 'Moroccan aesthetic' certainly confirms that. However, an overwhelming need for connection with nature and its quiet charm emerges from this report, and while travelers will no doubt have a photogenic visit, the atmosphere will be stripped down and less flashy. It feels like it's less.
Read the full report here.
(Photo via Pinterest)
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