In the past, you could find your perfect hotel by contacting your local travel agent or doing a good old Google search. But a new report finds that the way people search is changing, especially for Gen Z consumers. Social media platforms like Instagram and TikTok are becoming increasingly popular for finding hotels.
Why the shift?
Recent research highlights an important trend: Gen Z (ages 18-24) are using social media for their travel searches. This age group is bypassing Google to find a place to stay in favor of visually-driven platforms like Instagram (67%) and her TikTok (62%).
The beauty of social media is that it allows you to showcase your hotel in a more immersive way. Eye-catching photos and videos can better convey a hotel's atmosphere, amenities, and environment to travelers compared to traditional text descriptions.
What this means for hotels
Social media is becoming an increasingly valuable tool to help attract potential guests. Here's how to get the most out of it:
- Have active social media accounts: Many hotels have active social media accounts such as Instagram, Facebook, and even TikTok. When potential guests follow your hotel's social accounts, they get direct access to high-quality photos and videos showcasing your property, as well as inside information about the latest promotions and top amenities.
- Include a combination of location tags and destination/property-specific hashtags in your social media content: Gen Z also searches for location tags and related destination hashtags to find hotels. By using established CVB hashtags in conjunction with property-specific hashtags, you can capture the attention of people who might not have found your unique hotel on traditional travel websites.
- Incorporate hotel reviews and recommendations whenever possible: Social media is a great source of user-generated content. Look out for great reviews and recommendations from travelers on platforms like Instagram and Facebook. To give social media users an authentic feel about your property, ask for permission to share photos of real guests.
Main points
Social media continues to revolutionize the way travelers search for hotels. Combining the visual appeal of social media with the power of location tags, destinations, and property-specific hashtags to confidently lead potential guests to choose your hotel for their next adventure. can do.
About Lodging Interactive
Since its founding in 2001, Lodging Interactive has provided digital marketing services to hotels around the world, including select service, full service, and luxury hotels.
Our social media marketing and guest review response division, CoMMingle:Engage, serves a variety of hospitality businesses, including hotels, restaurants, spas, and management companies.
Additionally, we also offer subscription-based website development and digital marketing services. Subscription-based services are based on a “pay-as-you-go” model and require little up-front investment on the part of the hotel.
Lodging Interactive has won numerous awards, including the HSMAI Adrian Award, the International Academy of Visual Arts, Interactive Media Award, Horizon Interactive Award, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly's Magellan Award. Masu.
For more information please email us [email protected], call 877-291-4411 ext. 704 or visit the company's website.
DJ Valauri
president and founder
+1 877 291 4411
accommodation interactive
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