Africa's safari industry will undergo major changes in 2024, as revealed in the State of Safari Travel Report by safari planner Go2Africa. The report highlights that global interest in African safaris has increased significantly, with search volume more than doubling compared to 2022.
The Go2Africa report also reveals a notable trend towards increasing budgets for safari experiences. The average budget for a safari has increased by 25% in the last year alone, and is now from $5,500 to $6,500. This increase in budgets reflects the growing preference of travelers for a more enriching safari experience.
From a demographic perspective, the largest proportion of safari travelers in 2023 were those traveling with a partner (47%). 31% were traveling with family, 12% were traveling alone, and 11% were traveling with friends.
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Sustainability continues to be a priority for safari visitors, with reports showing that interest has steadily increased over the years, culminating in a staggering 1,000% increase in interest in sustainable safaris over the past four years. reached a significant increase.
“Currently, we have several travelers specifically asking if they could volunteer for a day on safari, so we are definitely seeing an increase in guest interest in sustainability and connecting with local communities. I get it,” Liesel Vann said. Zyl, Go2Africa Head of Positive Impact
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Additionally, the report highlights the growing popularity of combined beach and safari holidays as travelers seek to combine the thrill of wildlife exploration with a relaxing coastal experience. Interest in travel to Zambia and Malawi increased by 78% and 41% respectively from 2022 to 2023, and visitors to the Seychelles also increased. Overall, the report found a 20% increase in interest in combination beach and safari trips, and a 22% increase in desire for trips that include rest and relaxation.
“Combined Zambia and Malawi safaris are currently very popular,” Van Zyl said. “Zambia has many unspoiled, uncrowded parks that are great value to explore compared to the busier parts of southern Africa. You can also fly to Malawi in a short 1 hour and enjoy amazing beaches, freshwater snorkeling, kayaking, and more. You can enjoy the African sunset.
Editor's note: This article was generated by AI based on a press release distributed by Go2Africa.
