With warm weather, long daylight hours, and constant sunshine, it's no wonder summer is the most popular season to travel. It also means higher prices, lower inventories, and crowds at hotspots around the world. While some destinations (the Hamptons and the Amalfi Coast) seem to be at the top of everyone's list, others remain under the radar. Can't decide where to go in June, July or August to escape the tourist hordes? We've got you covered.
How about a beach holiday? While the crowds are soaking up the sun in Saint-Tropez and Ibiza, veer off the beaten path and spread out your towel on the shores of Comporta. Want a vacation in a culture-filled European city? Head to Ljubljana. How about a wine tasting trip? Stellenbosch offers all of Napa Valley's wine-filled charm without the busloads of guests.
With the sunny season just a few months away, it's the perfect time to start planning trips to amazing places (and ideally, less crowded places). Scroll through to see 10 lesser-known summer vacation spots you'll love, from Folegandros to Sun Valley.
Santa Margherita Ligure, Italy
Golfo Paradiso is often overlooked by tourists. But this tiny stretch of coast in northern Italy's Liguria region has all the charm of the Amalfi Coast, without the hordes of bikini-clad tourists. While Portofino has long attracted A-list tourists and jet-setters, the neighboring town of Santa Margherita Ligure has remained happily untroubled, something locals love. Located about 35 kilometers south-east of Genoa and connected to the city by local railways, this former fishing village is a very peaceful Mediterranean gem, perfect for summer holidays when you want to soak up the sun on sunny beaches and eat delicious food. Perfect for travelers. , soak up the authentic atmosphere as you walk through the quiet cobblestone streets.
destination: A sophisticated Art Nouveau hotel, Grand Hotel Miramare is a member of the Leading Hotels of the World and Santa Margherita Ligure's most luxurious hotel. Owned and operated by the Justinoni family since 1945, this enduring luxury coastal resort continues to shine with timeless accommodations and opulent amenities including a saltwater pool, restaurant, spa, and beach club.
Merides, Portugal
In the summer, many tourists head to the Algarve. Most people don't even know about Alentejo's coastal attractions. A quieter alternative to chilly Comporta, just 15 minutes from the coast, Merides is a little hidden treasure tucked between the hillsides and the waves of the Atlantic Ocean. Spend a few days in this easy-going, little-known village, shopping at local boutiques, lounging on white-sand beaches, watching dolphins leap above the azure tide, and discovering the local's unpretentious hideaways. You'll have plenty of time to sample fresh seafood. You might also want to try surfing.
destination: One of Europe's most anticipated hotels last year, Vermelho Mélides was an ultra-stylish hotel by shoe designer Christian Louboutin that inspired awe with its bold design. As well as admiring the azulejo tiles and the now Instagram-famous handcrafted silver he bar, the 13-key retreat allows guests to sip cocktails on the terrace or take a dip in the pool.
Folegandros island, Greece
While others are happily living on Santorini or Mykonos, you're better off venturing beyond the beaten tourist routes. A small island in the Cyclades, Folegandros is home to some charming islands. Cola (major cities), unspoiled natural beauty, and remote charm. Although it only has a population of 765 people, it's never too busy. Even as their numbers increase in the summer, the atmosphere remains calm. Spend the day taking a boat trip to a secluded cove and swimming in the sparkling Aegean Sea. For dinner, enjoy authentic souvlaki, Greek salad, octopus picked straight from the water, and more at our home-cooked restaurant.
destination: The first ultra-luxury resort to open on the hidden island of Folegandros, Gundari replaces the traditional whitewashed Cyclades aesthetic with natural stone to create an authentic setting on 80 acres of pristine grounds. It expresses the natural presence of. In addition to suites with private pools, expect delicious cuisine inspired by ancient Greece and a pampering spa for wellness treatments.
st barts
While most people avoid the Caribbean in the summer due to concerns about the weather, St. Barts is an exception and is perfect in June and July. If you've always dreamed of visiting this chic, French-speaking island, it's worth considering a summer trip for a quieter getaway. Enjoy almost deserted beaches, avoid peak season prices (many hotels offer discounts and special programs to entice travelers), and much more secure a table at a famous upscale beach restaurant. it's simple. This often overlooked period brings warmer weather, longer hours of daylight into the evening, and events such as Gustavia Day.
destination: A illustrious Relais & Châteaux hotel on an island with many five-star accommodations, Hôtel Le Toigny stands out with its unparalleled service and amenities. Turquoise waters and sparkling pools are the perfect spot to cool off. A refreshing drink at a well-ventilated beach club is also effective. When it's time for a break, a luxurious villa with plush beds and a soundtrack of crashing waves awaits.
Stellenbosch, South Africa
Winter in the Cape Winelands (FYI, it's summer in the Northern Hemisphere) is South Africa's best kept secret. That's because cool, balmy temperatures keep away fair-weather drinkers, native fynbos shrubs thrive, and trips to mountain-backed wineries feel very intimate and special without peak-season visitors. Drinkers who don't mind a long-haul flight can hop on a plane to Stellenbosch, a charming enclave an hour from Cape Town, to travel through lush vineyards, learn about the winemaking process, and discover new Sample the wines on sale and chat with the locals. wine maker.
destination: Stay on top of the agritourism trend by staying at Babylon Storen. One of South Africa's oldest Cape Dutch farms, this idyllic property includes a gorgeous produce garden, a stylish tasting room overlooking the vineyards, and a lovely spa. He starts his day with a farm-to-fork breakfast at Babel, then enjoys a massage using wine and botanicals grown on the estate, and ends the evening cozy by the cottage's fireplace.
ljubljana, slovenia
Ljubljana is a modest city that is one of the most photogenic capitals in all of Europe, with beautiful architecture, river views, and an abundance of green space. Slovenia's largest city isn't as well-known as Paris or London, and it doesn't have a large airport to serve as a transit point from the United States or other parts of the continent, so it doesn't get flooded with tourists. Summer is the perfect time to stroll through the vast Tivoli Gardens, experience the historic Old Town, sip local wine at an outdoor cafe, and visit some of the acclaimed museums. From a budget perspective, it's also a great destination to stretch your dollars, or even euros.
destination: As the city's tallest and most luxurious property, InterContinental Ljubljana is turning heads. Known for its sky-grazing glass façade, this five-star hotel features an award-winning rooftop restaurant with stunning views as much as its food, a tranquil spa, and a prime location that makes it the perfect base for exploring. .
byron bay, australia
An essentially Australian bohemian beach community, Byron Bay embodies a laid-back coastal vibe. The town is at its peak in the summer (December, January, and February), but is quiet during the off-season. The waves attract surfers in wetsuits. In addition, depending on the season, you can enjoy whale watching, and the pleasant weather allows you to hike to the lighthouse. Rainforest walks and farm visits reveal a more idyllic side of this famous seaside destination. It's also a holistic haven with spas, yoga studios, and alternative therapy practitioners. No matter how you choose to spend your day, be sure to return to the main beach in time to spread out your blanket and watch the sun set over the ocean.
destination: Expressing the nostalgia of old-school motels in a fresh, modern way, The Sunseeker oozes retro cool and has plenty to appeal to the modern vacationer.stylish haven It reflects Byron Bay's vibrant and chilled-out spirit. Artistic touches can be found throughout, from the tropical tiki bar to the grid-worthy mineral pool, which is heated during the winter (or summer in the US). Electric bikes for touring around town are also a nice touch.
St. Moritz
Skiing down St. Moritz's legendary slopes is a cherished pastime not only for Olympic athletes but also for recreational skiers and snowboarders alike. As the white powder gives way to green mountainsides and sunshine, this postcard town in the Swiss Alps becomes a hotbed of outdoor activities. In between hiking, biking, and paragliding, ride the highest railways, dine at top-notch restaurants, unwind at luxury spas, and shop at upscale stores. Prices are significantly lower than usual during the busy winter months, making it the perfect time to visit this luxurious Alpine resort without breaking the bank.
destination: Badrats Palace Hotel is a legendary hotel known for its spectacular setting, extensive facilities and recreational opportunities. Summer highlights include an outdoor pool, alpine yoga and tennis clinics, as well as sailing and stand-up paddleboarding on the lakes of the nearby Upper Engadine Valley. This iconic mountain resort also features a stunning spa for revitalizing rituals and rooms to ensure a restful night's sleep.
Tokyo Japan
Tokyo ranks at the top of many travelers' bucket list. And while Japan's sprawling metropolitan capital is a hugely popular and bustling travel destination year-round, it's actually quiet during the summer months. Certainly, the intense heat has a lot to do with it. If you've worked up a sweat while sightseeing, now is the perfect time to avoid the crowds at Tokyo Skytree, Meiji Shrine, and Sensoji Temple and stroll around areas like Shibuya and Ginza. You'll also have a better chance of skipping the notoriously long lines at Toyosu Market's crowded sushi restaurants and scoring hard-to-book reservations at Michelin-rated omakase restaurants.
destination: Shangri-La Tokyo offers luxurious accommodations in the central business district, close to the Imperial Palace and steps from Tokyo Station. Take a midday sightseeing break and enjoy a sumptuous afternoon tea in the Lobby Lounge. Seasonally inspired body scrubs, wraps and massages at our tranquil spa are especially perfect after a stroll in the sweltering summer months.
sun valley idaho
Sun Valley is a popular winter sports destination known for skiing and snowboarding. Once the snow has melted and the sun shines brightly over the lush landscape, it is both beautiful and surprisingly empty. That means a wide open space to walk around. Hike alpine trails, traverse hundreds of miles of mountain bike paths, and take scenic gondola rides in between dodging other tourists and stopping for photos in wildflower-filled meadows. Ride Bold to the top of his mountain and access the link. In addition to outdoor recreation, make time to grab a beer at Sun Valley Brewing Company or visit the Sawtooth Botanical Gardens.
destination: The starting point for outdoor adventures, Limelight Hotel Ketchum offers easy access to nature and customized itineraries to help guests make the most of the season. Of course, it's not just thrills. The property also features a lounge where you can hang out, refuel with wood-fired pizza, and listen to acoustic music, as well as comfortable rooms to unwind at the end of an action-packed day.
