IHG Hotels & Resorts is launching a travel planning service powered by generative artificial intelligence that allows guests to book stays on the group's One Rewards app.
Subscribe to our newsletter below
This initiative is part of an expanded partnership with Google Cloud, which has been an IHG partner since 2022.
New features will be released later this year to provide guests with a “more dynamic digital experience,” according to the release.
“Working with Google Cloud as an AI innovation partner will make travel planning easier and more interactive for prospective travelers,” said Jolie Fleming, Chief Product and Technology Officer, IHG Hotels & Resorts. travel planners use Gen AI.” He helps people find their destination among his 6,000+ IHG hotels across 19 brands and over 100 countries. Soon, guests will be able to use her IHG OneRewards mobile app as a true mobile travel companion, creating complete itineraries and booking hotels with just a few taps. ”
Developed using cloud technology and Google Vertex AI and Gemini models, the travel planner provides guests with recommendations and information such as dinner options near a particular hotel, local activities, and whether the property is pet-friendly. provided to you.
“IHG is rethinking not only how people travel, but also how they interact with brands,” said Thomas Kurian, CEO of Google Cloud. “We will combine our knowledge with IHG's commitment to service to raise the bar for how people travel.” The hospitality industry is thinking about the digital experience for guests. ”
Marriott International also recently announced AI-powered planning capabilities for its Homes & Villas by Marriott Bonvoy inventory. This search tool was developed in partnership with Publicis Sapient and is based on natural language searches that describe what users want on vacation.
