Meet the security vendors announcing major partner program updates and appointing new channel chiefs in the first quarter of 2024.
Meet the security vendors announcing major partner program updates and appointing new channel chiefs in the first quarter of 2024.
Below are details of cybersecurity companies that announced major channel moves in the first quarter.
January
unusual security
Abnormal Security has hired Jonathan Corini, a longtime cybersecurity and channel industry executive, as its new head of channel sales. Collini's career spans more than 20 years and includes positions at major cybersecurity vendors such as Mimecast, before joining Abnormal as Vice President of Worldwide Channel Sales.
bug cloud
Bugcrowd announced the debut of its CrowdConnect Partner Program, which focuses on “hiring, enabling, and developing” partners, the company said in a news release. The program “offers healthy margins and rewarding partner benefits for value and volume, unlike other programs in the market driven by complex and changing hierarchies,” Bugcloud said.
Checkpoint
In January, Check Point Software Technologies announced a new channel program that includes a series of updates for partners on tiering systems, pricing, certifications, and transaction protection. Global channel chief Francisco Criado told CRN that the enhancements are aimed at accelerating expansion with partners in areas beyond our core network security segments, including email, cloud and endpoint security. He said that he is doing so.
hidden layer
HiddenLayer announces its first channel partner program to “ensure margin and trade protection, leverage incentives, and access flexible, easy-to-use training tools, demo environments, and proof-of-value tools to drive success.” did. Rebecca Cahak, Head of Channel at HiddenLayer, said: news release. The three-tier program includes price discounts, sales training and technical assistance, the company said.
last pass
Channel veteran Jessica Couto announced in January that she has joined password management company LastPass as its new vice president of global channels and alliances. Most recently, since October 2021, she served as Vice President of North American Channels at Imperva. Previous roles include channel leadership positions at Vectra AI, Carbonite, and Bit9.
February
1 password
1Password has announced a new global partner program aimed at expanding further into the small and medium-sized business and mid-market segments, as well as businesses in new geographic regions. 1Password said in a news release that the initial phase of the program will offer benefits such as a “simplified partner experience” and “a toolkit of sales, marketing and enablement resources to drive mutual growth.” .
armor text
ArmorText has debuted a partner enablement program focused on partners including MSSPs, global systems integrators, and digital forensics and incident response (DFIR) service providers. The single-tier program includes access to subject matter experts, high profit margins, and “the ability to create and manage your own ArmorText client directory with independent data governance and control,” the company says. stated in a news release.
direct defense
Direct Defense announced a new partner program focused on enabling managed security and professional services, operational technology and connected systems security services, the company said in a news release. According to Direct Defense, the program's benefits include “extensive” profit margins, a dedicated alliance manager and sales team, sales incentives, and sales and marketing support.
Halcyon
Halcyon announced the hiring of former SentinelOne channel leader Chris Catanzaro as worldwide vice president of channels and MSSP. Catanzaro said in a news release that “expanding our partner ecosystem” is a priority as part of the company's acceleration of its channel-driven business.
pentera
Penterra has debuted a new partner program that provides a “more profitable, systematic approach to creating, managing and growing sales opportunities,” the company said in a news release. Pentela said program components include onboarding sessions, trade registration incentives, training and certification, sales toolkits, co-branded materials, and access to demo and lab environments.
sail point
SailPoint Technologies announced the launch of an MSP service aimed at providing “selected partners with the ability to deliver and manage the SailPoint Identity Security Cloud to customers around the world,” the company said in a news release. . The product will allow partners to develop “unique solutions customized for their customers,” he said SailPoint.
sky high security
Skyhigh Security has announced a significant expansion of its channel program aimed at enabling more partners to offer professional managed services around its Security Services Edge platform. With this announcement, Skyhigh's Altitude Partner Program now offers training and certification for MSPs as well as professional services partners. The move includes a promise that SkyHigh's in-house team will provide professional services only to major companies, often requiring direct vendor involvement, Channel Director Scott Gourley told CRN told.
sonic wall
SonicWall has debuted what it calls “the first of many managed services offerings customized for MSPs,” the company said in a news release. The announcement includes the addition of endpoint vendors to the company's Managed Detection and Response (MDR) offering, which will enable “co-management for new and existing MSPs offering SonicWall Capture Client or Windows Defender.” , SonicWall says.
sophos
Sophos has announced the launch of a new offering in its global partner program, Partner Care. The program provides “his dedicated 24/7 team of Sophos experts for non-sales-related questions and operational support.” Sophos says the service is aimed at reducing response times for MSPs and other partners.
Uptix
Uptycs announced the launch of Upward, a “channel-first” partner program with benefits such as “healthy” margins, training, market development funding and non-resale software, the company said in a news release. According to Uptycs, the program also focuses on enabling service opportunities such as cloud risk assessment.
march
barracuda networks
Barracuda Networks rolls out updates to its Barracuda Partner Success Program, including enhancements to partner rewards through “new discounts and rebates for top-tier partners, and expanded in-house services to increase opportunities for partners to maximize revenue.” It was said in the news. release. Other updates include improving enablement with the introduction of his four new technical certification courses for partners and adding resources for technical enablement, the company said.
Eclipsium
Eclypsium has announced the Eclypsium Global Partner Program, a new channel program with tools such as marketing and market development funding, sales incentives and discounts, as well as benefits such as access to training. Digital Supply His Chain security vendor aims to “ensure that all new business and updates pass through our channels,” channel chief Scott Lupfer said in a news release.
sentinel one
Brian Lanigan, a veteran of channel-focused roles at companies like Racework and Splunk, has joined SentinelOne as senior vice president of global partner ecosystem. Mr. Lanigan most recently served as Vice President of Worldwide Channels and Alliances at Lacework, a role he assumed in March 2022. Prior to that, he spent nearly nine years at Splunk, including as Group Vice President of Systems Integrator and MSP Business.
