In partnership with Tetris Company, the retailer is offering customers the opportunity to purchase products and apparel celebrating the 40th anniversary of the iconic video game.
7-Eleven and Tetris Company have teamed up to celebrate the video game's 40th anniversary with a limited time special.
Customers across the U.S. who purchase a participating product through 7Rewards, Speedy Rewards or 7NOW Delivery can win one of 20,000 handheld gaming consoles in the form of a branded Slurpee drink. This custom handheld device was designed and manufactured by My Arcade to commemorate the legacy of Tetris.
The chain also introduced co-branded apparel including retro T-shirts, hoodies, hats, stickers, keychains and tote bags. All of these are available on the retailer's online merchandise store 7Collection.
“We know our customers are passionate gamers who also value a healthy dose of nostalgia,” said Marissa Jarratt, 7-Eleven's executive vice president and chief marketing and sustainability officer. , this collaboration with Tetris is a perfect fit.”
Loyalty members looking for even more opportunities can earn an additional 7 additional entries by purchasing items such as Slurpee drinks, Big Gulp, Big Bite hot dogs, and a variety of Red Bulls.
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