American Express Travel® releases its highly anticipated 2024 Global Travel Trends Report, providing inspiration and insight into the trends shaping travel decisions around the world.
The report is based on survey data from travelers in countries including Australia, Canada, India, Japan, Mexico, the United Kingdom and the United States, revealing the priorities and preferences of modern travelers.
This report identifies four key trends influencing travelers' booking decisions.
- For the love of the game: Sports enthusiasts are increasingly planning their trips around sporting events, whether it's their favorite sport, team, or international match.
- Plan big: Many travelers choose large-scale expedition-style adventures for transformative experiences, such as visiting the Galapagos Islands or trekking with gorillas.
- Go solo: Travelers are increasingly turning to solo travel, attracted by the ease of planning and the ability to tailor itineraries to their preferences.
- On a whim: Travelers want flexibility in their plans, leaving room for initiative during their travels.
Insights from the report
Key insights from the report include:
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by global data- There is a strong desire to travel for sporting events among Millennials and Gen Z, with 67% expressing interest in attending such events in 2024
- Top destinations include New York, Miami and Paris, demonstrating global interest in attending live sports events.
- Transformative travel, especially those considered once-in-a-lifetime experiences, are at the top of travelers' wish lists, with 65% showing more interest in traveling on a larger scale than in previous years
- The appeal of solo travel is especially evident among younger demographics, with 76% of Millennial and Gen Z respondents planning to travel solo in 2024.
- Itinerary flexibility is increasingly valued, with 78% of respondents expressing interest in spontaneous travel and 68% preferring to leave unplanned time to immerse themselves in local culture.
As travelers prioritize experiences and personalization, the insights gained from the Global Travel Trends reporting service are a valuable resource for both travelers and industry professionals, providing insight into the evolving landscape of global travel preferences and behaviors. You can get a glimpse of it.
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